Marketing funel for E – Mail Marketing
1. Awareness:
The first step of the e-mail marketing funnel is to create awareness of your product or service. This is done by creating content that educates your potential customers about the benefits of your product or service. This could include blogs, videos, e-books, and webinars.
2. Engagement:
The second step of the e-mail marketing funnel is to engage potential customers. This is done by providing them with helpful content and resources, as well as engaging them in conversations. This could include email newsletters, surveys, and contests.
3. Conversion:
The third step of the e-mail marketing funnel is to convert potential customers into paying customers. This is done by providing them with offers and incentives that they can’t resist. This could include discounts, coupons, and free trials.
4. Retention:
The fourth step of the e-mail marketing funnel is to retain customers. This is done by providing them with ongoing value and keeping them engaged with your product or service. This could include loyalty programs, follow up emails, and customer service.
5. Advocacy:
Word-of-mouth advocacy for your brand is priceless. This loops new potential customers into the awareness stage of their own unique journey in your funnel.